7 Best Affordable Direct Mail Services for Small Businesses In 2025

Reviewed by: Jayprakash Prajapati | Last updated on December, 2, 2024

Best Affordable Direct Mail Services for Small Businesses. Want To Jump Straight To The Answer? The Direct Mail Services For Most People Are Vistaprint, Gunderson Direct, Or MailShark.

Direct mail remains a powerful and effective marketing tool in the digital age. It allows businesses to reach their target audience directly through printed materials.

In this comprehensive guide, we will explore the world of direct mail services, their significance, best practices, and how to leverage them to enhance your marketing strategy and drive tangible results.

Direct mail services involve the creation, printing, and distribution of physical marketing materials, such as postcards, letters, and brochures, to a targeted audience.

I Want To Show You The Top Best Affordable Direct Mail Services for Small Businesses, Available On The Market Today, Reviewed In Deep Depth, And Help You Decide Which Is Best For Your Business.

What Is The Best Affordable Direct Mail Services for Small Businesses?

Here Are My Picks For The Best Affordable Direct Mail Services for Small Businesses To Use This Year.

1. Vistaprint.

Vistaprint’s direct mail services are popular among businesses looking for a convenient and all-in-one solution for their marketing needs. Whether it’s promoting a new product, announcing a sale, or reaching out to a specific target audience, Vistaprint’s direct mail services can help businesses create and execute effective marketing campaigns.

Vistaprint is a well-known online printing and marketing company that offers a variety of services to businesses and individuals, including direct mail marketing solutions. Here’s how Vistaprint’s direct mail services work.

Key Features:

• Design and Customization: Vistaprint provides an easy-to-use online design tool that allows users to create customized direct mail materials such as postcards, flyers, brochures, and more. Users can choose from a range of templates or upload their own designs.
• Mailing List Services: Vistaprint offers mailing list services, allowing businesses to target specific demographics or geographic areas for their direct mail campaigns. Users can either upload their own mailing lists or purchase targeted lists from Vistaprint.
• Printing and Production: Once the design and mailing list are finalized, Vistaprint handles the printing and production of the direct mail materials. They use high-quality printing techniques to ensure that the marketing materials look professional and eye-catching.
• Personalization: Vistaprint allows for personalization of direct mail pieces. This means that businesses can include individual names, addresses, and even personalized offers on each piece of mail, making the campaign more engaging and effective.
• Postage and Delivery: Vistaprint takes care of the postage and mailing process. They can either send the printed materials directly to the business for distribution or handle the entire mailing process on the business’s behalf.
• Tracking and Reporting: Businesses can track the performance of their direct mail campaigns through Vistaprint’s reporting tools. This includes monitoring delivery status and analyzing response rates to measure the campaign’s effectiveness.
• Integration with Other Marketing Services: Vistaprint offers integrated marketing services, allowing businesses to combine their direct mail efforts with online marketing, email marketing, and more for a cohesive marketing strategy.
• Budget-Friendly Options: Vistaprint offers a range of pricing options to accommodate different budgets, making it accessible to small businesses and larger enterprises alike.
• Customer Support: Vistaprint provides customer support to assist businesses throughout the entire direct mail campaign process, from design to delivery.

Pricing:

You can easily get started at Vistaprint with a free sign-up. If you want more features besides free sign-up. So you will have to step up to the paid plan. If this plan does not match your personal reasons or business, I would recommend you to drop a mail to their customer support or you can contact them directly as per availability.

2. Gunderson Direct.

Gunderson Direct’s expertise lies in helping businesses create targeted and effective direct mail campaigns. They can be a valuable partner for businesses looking to leverage direct mail as part of their marketing mix to reach and engage their target audience.

Gunderson Direct is a direct mail marketing company that specializes in helping businesses plan and execute direct mail campaigns. Here’s how Gunderson Direct’s direct mail services typically work.

Key Features:

• Consultation and Strategy: When a business engages with Gunderson Direct, the first step is often a consultation. During this phase, the business discusses its marketing goals and objectives. Gunderson Direct may offer strategic guidance on how direct mail can best support these goals.
• Audience Targeting: Gunderson Direct helps businesses identify and target their ideal customer demographics. This involves selecting specific geographic areas, demographics, or other criteria to define the mailing list. They may also assist in data acquisition if the business doesn’t have an existing list.
• Creative Design: The company offers creative design services to create eye-catching and persuasive direct mail pieces. This can include postcards, brochures, catalogs, or personalized letters. The design is often customized to align with the business’s branding and messaging.
• Personalization: Personalization is a key feature of direct mail campaigns. Gunderson Direct can help businesses personalize their mailings by incorporating recipient names, customized offers, and other relevant details to increase engagement.
• Printing and Production: Once the design is finalized, Gunderson Direct handles the printing and production of the direct mail materials. They ensure that the materials are of high quality and professionally produced.
• Data Processing and Variable Printing: To achieve personalization, the company often utilizes variable printing technology. This allows for the customization of each piece of mail with individual recipient information.
• Postage and Mailing: Gunderson Direct manages the postage and mailing process. They may offer postal optimization services to minimize postage costs while ensuring timely delivery.
• Tracking and Analysis: The company provides tracking and reporting tools to measure the success of the campaign. This can include response rate tracking, ROI analysis, and other metrics to assess the campaign’s effectiveness.
• Compliance and Regulations: Gunderson Direct is experienced in navigating postal regulations and compliance requirements to ensure that the campaign adheres to postal guidelines.
• Integration with Other Marketing Channels: Depending on the business’s needs, Gunderson Direct can integrate direct mail campaigns with other marketing channels, such as digital marketing and email marketing, to create a multichannel marketing strategy.
• Customer Support: Businesses receive support throughout the campaign, from planning and design to execution and analysis.

Pricing:

You can easily get started at Gunderson Direct with a free sign-up. If you want more features besides free sign-up. So you will have to step up to the paid plan. If this plan does not match your personal reasons or business, I would recommend you to drop a mail to their customer support or you can contact them directly as per availability.

3. MailShark.

MailShark’s expertise lies in helping businesses create targeted and impactful direct mail campaigns. They can be a valuable partner for businesses looking to leverage direct mail as part of their marketing mix to engage their target audience effectively.

MailShark is a direct mail marketing company that specializes in creating and executing direct mail campaigns for businesses. Here’s an overview of how MailShark’s direct mail services typically work.

Key Features:

• Consultation and Strategy: The process often begins with a consultation between MailShark and the business. During this consultation, the business discusses its marketing goals, target audience, and campaign objectives. MailShark may provide strategic guidance to help refine the campaign strategy.
• Audience Targeting: MailShark helps businesses define and target their ideal audience. This can involve segmenting the mailing list based on demographics, geographic location, purchase history, or other criteria. If the business doesn’t have a mailing list, MailShark can assist in data acquisition.
• Creative Design: Creative design is a crucial aspect of any direct mail campaign. MailShark offers design services to create visually appealing and persuasive direct mail pieces. These can include postcards, flyers, brochures, or personalized letters. The design is customized to align with the business’s branding and message.
• Personalization: Personalization is a key feature of effective direct mail. MailShark can help businesses personalize their mailings by incorporating recipient names, customized offers, and other relevant details to increase engagement and response rates.
• Printing and Production: Once the design is approved, MailShark handles the printing and production of the direct mail materials. They ensure that the materials are produced to a high standard of quality.
• Variable Data Printing: Variable data printing technology is often used to enable personalization. This technology allows for the customization of each piece of mail with individual recipient information.
• Postage and Mailing: MailShark manages the postage and mailing process. They are well-versed in postal regulations and guidelines, ensuring that the campaign complies with postal requirements. They may also offer postal optimization services to minimize postage costs while ensuring timely delivery.
• Tracking and Reporting: Businesses can track the performance of their direct mail campaigns through MailShark’s reporting tools. This includes monitoring response rates, ROI analysis, and other key metrics to evaluate the campaign’s effectiveness.
• Integration with Other Marketing Channels: Depending on the business’s marketing strategy, MailShark can integrate direct mail campaigns with other marketing channels, such as digital marketing and email marketing, to create a cohesive multichannel approach.
• Customer Support: Throughout the campaign, businesses receive support from MailShark’s team, including assistance with campaign planning, design, execution, and analysis.

Pricing:

You can easily get started at MailShark with a free sign-up. If you want more features besides free sign-up. So you will have to step up to the paid plan. If this plan does not match your personal reasons or business, I would recommend you to drop a mail to their customer support or you can contact them directly as per availability.

4. Cactus Mailing.

Cactus Mailing’s expertise lies in helping businesses create targeted and impactful direct mail campaigns. They can be a valuable partner for businesses looking to leverage direct mail as part of their marketing mix to effectively engage their target audience.

Cactus Mailing is a direct mail marketing company that specializes in helping businesses plan, create, and execute effective direct mail campaigns. Here’s an overview of how Cactus Mailing’s direct mail services typically work.

Key Features:

• Initial Consultation: The process often begins with an initial consultation between Cactus Mailing and the business. During this consultation, the business outlines its marketing goals, target audience, and campaign objectives. Cactus Mailing may offer guidance and recommendations to refine the campaign strategy.
• Audience Targeting: Cactus Mailing assists businesses in identifying and targeting their ideal customer demographics. This can involve segmenting the mailing list based on factors like geographic location, demographics, purchase history, or other criteria. If the business doesn’t have an existing mailing list, Cactus Mailing can help with data acquisition.
• Creative Design: Creative design is a critical aspect of successful direct mail campaigns. Cactus Mailing provides design services to create visually appealing and persuasive direct mail materials. These materials can include postcards, flyers, brochures, or personalized letters, and they are customized to align with the business’s branding and messaging.
• Personalization: Personalization is a key feature of effective direct mail. Cactus Mailing assists businesses in personalizing their mailings by incorporating recipient names, customized offers, and other relevant details. Personalization can significantly boost engagement and response rates.
• Printing and Production: Once the design is finalized, Cactus Mailing manages the printing and production of the direct mail materials. They ensure that the materials are produced to high-quality standards.
• Variable Data Printing: Variable data printing technology is often used to enable personalization. This technology allows for the customization of each piece of mail with individual recipient information.
• Postage and Mailing: Cactus Mailing handles the postage and mailing process. They are well-versed in postal regulations and guidelines, ensuring that the campaign complies with postal requirements. They may also offer postal optimization services to minimize postage costs while ensuring timely delivery.
• Tracking and Reporting: Businesses can track the performance of their direct mail campaigns through Cactus Mailing’s reporting tools. This includes monitoring response rates, analyzing ROI, and other key metrics to evaluate the campaign’s effectiveness.
• Integration with Other Marketing Channels: Depending on the business’s marketing strategy, Cactus Mailing can integrate direct mail campaigns with other marketing channels, such as digital marketing and email marketing, to create a comprehensive and coordinated marketing approach.
• Customer Support: Throughout the campaign, businesses receive support from Cactus Mailing’s team, including assistance with campaign planning, design, execution, and analysis.

Pricing:

You can easily get started at Cactus Mailing with a free sign-up. If you want more features besides free sign-up. So you will have to step up to the paid plan. If this plan does not match your personal reasons or business, I would recommend you to drop a mail to their customer support or you can contact them directly as per availability.

5. PrintingForLess.

PFL’s expertise lies in helping businesses create targeted and impactful direct mail campaigns. They can be a valuable partner for businesses looking to leverage direct mail as part of their marketing mix to effectively engage their target audience.

PrintingForLess (PFL) is a direct mail marketing company that specializes in helping businesses plan, design, and execute direct mail campaigns. Here’s an overview of how PFL’s direct mail services typically work.

Key Features:

• Initial Consultation: The process often begins with an initial consultation between PFL and the business. During this consultation, the business discusses its marketing goals, target audience, and campaign objectives. PFL may provide strategic guidance to help refine the campaign strategy.
• Audience Targeting: PFL assists businesses in identifying and targeting their ideal customer demographics. This can involve segmenting the mailing list based on factors such as geographic location, demographics, purchase history, or other criteria. If the business doesn’t have an existing mailing list, PFL can help with data acquisition.
• Creative Design: Creative design is a crucial aspect of successful direct mail campaigns. PFL offers design services to create visually appealing and persuasive direct mail materials. These materials can include postcards, flyers, brochures, or personalized letters, and they are customized to align with the business’s branding and messaging.
• Personalization: Personalization is a key feature of effective direct mail. PFL assists businesses in personalizing their mailings by incorporating recipient names, customized offers, and other relevant details. Personalization can significantly boost engagement and response rates.
• Printing and Production: Once the design is finalized, PFL manages the printing and production of the direct mail materials. They ensure that the materials are produced to high-quality standards.
• Variable Data Printing: Variable data printing technology is often used to enable personalization. This technology allows for the customization of each piece of mail with individual recipient information.
• Postage and Mailing: PFL handles the postage and mailing process. They are well-versed in postal regulations and guidelines, ensuring that the campaign complies with postal requirements. They may also offer postal optimization services to minimize postage costs while ensuring timely delivery.
• Tracking and Reporting: Businesses can track the performance of their direct mail campaigns through PFL’s reporting tools. This includes monitoring response rates, analyzing ROI, and other key metrics to evaluate the campaign’s effectiveness.
• Integration with Other Marketing Channels: Depending on the business’s marketing strategy, PFL can integrate direct mail campaigns with other marketing channels, such as digital marketing and email marketing, to create a comprehensive and coordinated marketing approach.
• Customer Support: Throughout the campaign, businesses receive support from PFL’s team, including assistance with campaign planning, design, execution, and analysis.

Pricing:

You can easily get started at PrintingForLess with a free sign-up. If you want more features besides free sign-up. So you will have to step up to the paid plan. If this plan does not match your personal reasons or business, I would recommend you to drop a mail to their customer support or you can contact them directly as per availability.

6. NextDayFlyers.

NextDayFlyers’ expertise lies in helping businesses create targeted and impactful direct mail campaigns. They can be a valuable partner for businesses looking to leverage direct mail as part of their marketing mix to effectively engage their target audience.

NextDayFlyers is a direct mail and printing company that specializes in helping businesses plan, design, and execute direct mail campaigns. Here’s an overview of how NextDayFlyers’ direct mail services typically work.

Key Features:

• Initial Consultation: The process often begins with an initial consultation between NextDayFlyers and the business. During this consultation, the business discusses its marketing goals, target audience, and campaign objectives. NextDayFlyers may provide strategic guidance to help refine the campaign strategy.
• Audience Targeting: NextDayFlyers assists businesses in identifying and targeting their ideal customer demographics. This can involve segmenting the mailing list based on factors such as geographic location, demographics, purchase history, or other criteria. If the business doesn’t have an existing mailing list, NextDayFlyers can help with data acquisition.
• Creative Design: Creative design is a critical aspect of successful direct mail campaigns. NextDayFlyers offers design services to create visually appealing and persuasive direct mail materials. These materials can include postcards, flyers, brochures, or personalized letters, and they are customized to align with the business’s branding and messaging.
• Personalization: Personalization is a key feature of effective direct mail. NextDayFlyers assists businesses in personalizing their mailings by incorporating recipient names, customized offers, and other relevant details. Personalization can significantly boost engagement and response rates.
• Printing and Production: Once the design is finalized, NextDayFlyers manages the printing and production of the direct mail materials. They ensure that the materials are produced to high-quality standards.
• Variable Data Printing: Variable data printing technology is often used to enable personalization. This technology allows for the customization of each piece of mail with individual recipient information.
• Postage and Mailing: NextDayFlyers handles the postage and mailing process. They are well-versed in postal regulations and guidelines, ensuring that the campaign complies with postal requirements. They may also offer postal optimization services to minimize postage costs while ensuring timely delivery.
• Tracking and Reporting: Businesses can track the performance of their direct mail campaigns through NextDayFlyers’ reporting tools. This includes monitoring response rates, analyzing ROI, and other key metrics to evaluate the campaign’s effectiveness.
• Integration with Other Marketing Channels: Depending on the business’s marketing strategy, NextDayFlyers can integrate direct mail campaigns with other marketing channels, such as digital marketing and email marketing, to create a comprehensive and coordinated marketing approach.
• Customer Support: Throughout the campaign, businesses receive support from NextDayFlyers’ team, including assistance with campaign planning, design, execution, and analysis.

Pricing:

You can easily get started at NextDayFlyers with a free sign-up. If you want more features besides free sign-up. So you will have to step up to the paid plan. If this plan does not match your personal reasons or business, I would recommend you to drop a mail to their customer support or you can contact them directly as per availability.

7. PostGrid.

PostGrid is a direct mail automation platform that simplifies the process of sending physical mail, making it as easy as sending an email.

Designed for businesses of all sizes, PostGrid allows users to automate the sending of letters, postcards, and checks, significantly reducing manual work and processing time.

With features like CRM integration and customizable templates, PostGrid empowers organizations to enhance their direct mail campaigns efficiently.

Key Features:

• Automated Direct Mail Sending: PostGrid allows users to automate the entire process of sending direct mail, including letters and postcards, making it as simple as sending an email. This automation significantly reduces manual work and processing time, enabling faster delivery1.
• Integration with CRM Systems: The platform can integrate with various CRM systems, allowing businesses to trigger direct mail campaigns automatically based on customer interactions or events. This feature enhances efficiency by ensuring timely communication without manual intervention.
• Personalization Options: PostGrid supports highly personalized messaging, enabling users to customize each mail piece with variable fields. This capability helps businesses create targeted campaigns that resonate more effectively with their audience.
• Analytics and Tracking: Users can access detailed analytics and tracking capabilities to monitor the performance of their direct mail campaigns. This feature provides insights into response rates and overall effectiveness, helping businesses refine their marketing strategies.
• User-Friendly Template Editor: PostGrid includes a built-in template editor that allows users to easily design and customize their mail pieces. This drag-and-drop functionality simplifies the creation of professional-looking mail without needing extensive design skills

Pricing:

You can easily get started at PostGrid with a free sign-up. If you want more features besides free sign-up. So you will have to step up to the paid plan.

If this plan does not match your personal reasons or business, I would recommend you to drop a mail to their customer support or you can contact them directly as per availability.

FAQs for Direct Mail Services.

Conclusion.

For small businesses looking to leverage direct mail marketing, choosing an affordable and effective service is crucial for maximizing reach and engagement.

The best options available, such as Vistaprint, Gunderson Direct, Or MailShark, offer a combination of user-friendly design tools, quick turnaround times, and competitive pricing, making them accessible for businesses with limited marketing budgets.

These services not only facilitate the creation and distribution of direct mail campaigns but also provide valuable features like audience targeting, analytics, and integrated marketing solutions that enhance overall campaign effectiveness.

By selecting the right direct mail service, small businesses can effectively connect with their local audience, drive brand awareness, and ultimately boost sales, all while maintaining cost efficiency.