- Enter the total revenue generated from video marketing.
- Add the total video marketing cost you incurred.
- Input the total video views, engagements (likes, shares, comments), number of leads, and number of conversions.
Click “Calculate Metrics 📊”
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- Press the Calculate Metrics button to process the data.
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Analyze the Results
- Review detailed metrics, including ROI (%), CPV, CPL, CPCV, and engagement rate.
- Use the insights to evaluate your campaign’s performance and areas for improvement.
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Optimize Your Strategy
- Based on the summary, identify low-performing metrics and refine your content, targeting, and overall strategy for better results.