What is the difference between Marketing and Selling? This is why many people confuse sales and marketing as the same thing. Because in reality, both are very different from each other. But while sales are an important part of marketing, it is not marketing.
Because marketing is much broader than sales. Selling is characterized by a product focus approach. And it has only one short-term goal of gaining market share. It is not considering making this plan to make room in the markets. And the same doesn’t happen for a highly loyal set of customers.
The ultimate means of activity is maximizing profit through sales maximization. And it is the view of the marketers that once the production is complete, the sales work starts. And then whatever has been produced. It is the duty of the sales force to sell it. And aggressive selling is adopted to achieve sales that give cash to the company.
Marketing as a concept is much broader than sales. And it focuses on the needs and wants of the customers rather than the product. Production and marketing of the product begin before production. Due importance is given to customer satisfaction in all of us as per the needs and desires of the customers. Changes are made such that the customer is not satisfied.
And it is a long chain of activities, which includes production, packing, promotion, pricing, distribution, and then sales. Benefits are not neglected. Rather, they are created on a long-term basis. and realize customer satisfaction. However, if you do business then it is definitely like giving you these things. So that no one can stop your growth. Every business is for profit, even marketing also believes in maximizing profit, but through this, we must focus on the following pillars.
It is important to understand the needs and wants of the customers. The need to develop products or services according to the needs of the customers. It is important to be satisfied with the needs of the customers. Identification of the target customers of the target market is essential. We have created a table to understand the sales and marketing concepts. so that you can understand easily. Which is included in the list below.
What is Marketing Vs Selling?
|Point of Difference||Marketing Concept||Selling Concept|
|Definition||Marketing is the process of delivering goods and services to create value for the customer and make a profit.||Sales are the process of rounding up customers to increase sales.|
|View on business||It views the business as a customer satisfactory process.||It views business as a goods-producing process.|
|Price||Consumers determine the price.||The cost determines the price.|
|Effectiveness||This concept is applicable to the pure competition market.||This concept is useless in a pure competition market|
|Marketing mix||This concept gives equal importance to the marketing mix.||This concept gives importance to only promotion.|
|Market segmentation||This concept thinks about market segmentation deeply.||This concept never thinks about the market concept.|
|Start||This concept starts with actual and potential customers.||This concept starts with existing products.|
|Profit||This concept earns profit through customer satisfaction.||This concept earns profit through attractive sales and promotion.|
|Emphasis||This concept emphasis customer needs.||This concept emphasis on products or services.|
|Scope||The scope of the marketing concept is wider.||The scope of the selling concept is narrow.|
|Objective||The objective of this concept is to satisfy the customer through goods and services.||The objective of the selling concept is to increase sales of goods and services.|
What is the difference between Marketing and Selling? This is why many people confuse sales and marketing as the same thing. Because in reality, both are very different from each other. But while sales are an important part of marketing, it is not marketing. Because marketing is much broader than sales. Selling is characterized by a product focus approach. And it has only one short-term goal of gaining market share. It is not considering making this plan to make room in the markets. And the same doesn’t happen for a highly loyal set of customers.
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