The 58 Point Content Marketing Checklist Own Proven to Boost Your Engagement

Last Updated on December 22, 2021 by Jayprakash Prajapati

We will tell you about the Market Research Information Checklist. Market Research Checklist Required: This checklist applies to every practitioner. Everything is tested. If you are a businessman, you will know. (But every business knows that we should also make a checklist of every department.) Whatever this checklist is, it makes it easy to formulate a business strategy.

The 58 Point Content Marketing Checklist

Checklist for Industry

Associations related to the industry
Size of industry
Growth potential
Historical trends (growth/decline)
Seasonal or economic trends
Other related industries
Distribution channels
Opportunities indicated
Threats indicated
Opportunities to Differentiate

Checklist for Market

Businesses (B2B) or consumers (B2C) or
Both it (Negative and Positive)
Total number of potential buyers
Segments-groups with similar attributes
The segment with the greatest need, demand
Market trends-political, social, environmental

Checklist for Customer Profile – Consumers by segment

Size of group
Predominant gender
Age
Ethnicity
Education level
Occupation
Income level
The average amount of debt
Homeowner or renter
Car owner
Marital status- Family status – of children or not
Pets – Type and number
Media activity – magazines, newspapers,
Social media, television, radio, smartphone, Other
Purchase preferences – in person, internet, Phone, catalog, other
Product and/or service characteristics most Highly valued by the purchaser
Payment preference – cash, credit
Frequency of purchase
Quantity of product/service purchased attach Purchase
Average dollars spent annually on this type of Purchase
Customer preferences and perceptions (quality, Convenience, brand and image, exclusiveness, Mass appeal.

Checklist for Customer Profile – Businesses by segment

Industries, markets, or segments
Products or services
Number of employees
Length of time in business
Geography, location
Purchasing patterns – how much, how often
Purchasing process Outsourcing
Local, national, or international purchaser
Economic factors that influence the market
Government policies that influence the market

Checklist for Competition

Direct competitors
Indirect competitors
Potential future competitors
Annual sales and revenue
Marketing and advertising methods and results
Geography, location
Distribution channels
Outsources
Sources for production, services, inventory, other

Checklist for Competition Comparison

Strengths
Weaknesses

Other – Apart from these, you can make checklists related to your business, due to which you can annalist your business easily.

Go to the competition and “shop”: Observe your nearest competitors from the perspective of your business. So that you can take action on that thing easily. And what does the customer mean for the customers related to buying this product or service, so that you can understand the behavior of the consumer?

You can compare their business model to you and you have to work hard to overcome them; Weak points that can be a beneficial opportunity for you.

Talk to successful business owners: Find a mentor yourself, if you can, with someone who is the boss. and successful businesses such as the one you want to start, preferably someone who will not be direct. Neither is its competitor and out of the geography of your desired service area.

Researched or Paid Research: You know that there are many companies, which conduct market research for a fee. And can be easily found through the Internet. And keep in mind that high-quality research costs a lot.

The good news is that if you can get all your information you can get it for free. Time and effort. There is a lot of information available. But it is scattered among various resources, So just make sure the source is valid, whether paid or free!

College or University Marketing Students: You might know that some schools offer business courses. Thereby marketing is looking for “real world” projects. Which includes their students. Identify the professors teaching those courses in schools near you and contact them directly, or ask yourself.

Becoming a good market researcher is a valuable business skill:

for you. And that market research is the basis for evaluating potential opportunities and ever-changing factors. Which is your business – from time to time and as you continue on your business journey.

Jayprakash Prajapati

I have completed Study IT. I am a passionate blogger, sharing tips on Blogging, SEO, Business Start-up, SaaS Software Review, Google Ranking, Digital Marketing, Passive Income, Business Leadership, Business Coach. And I work in the digital field for more than 3 years. Read my short story.