13 Best Email Marketing Software for Small Businesses in India (2025)

Reviewed by: Jayprakash Prajapati | Last updated on December, 1, 2024

Best Email Marketing Software for Small Businesses in India. When we build a great product in our business by putting the hard work behind our product.

We deliver our product information directly to our customer’s email inboxes. But we have to get hold of Best Email Marketing Software for Small Businesses in India for this.

Gmail remains the most popular email platform with over 1.8 billion users worldwide.

How do you start email marketing today? And which software do you choose?

To start email marketing, we have to take an Best Email Marketing Software. But at its different points, it has different characteristics. Which depends on your requirement.

All of these email marketing tools work very well. Because I have also seen the review on this. And tried it in a practical way too.

We have included Top Email Marketing Software for Small Businesses in India in the list in this guide. In we have also included an overview, features, price,

Choose the best one for you based on your needs, and save money.

Let’s start.

What is the Best Email Marketing Software for Small Businesses in India?

Here are my picks for the Best Email Marketing Software for Small Businesses in India to use this year.

1. AWeber.

Best Email Marketing Software for Small Business and Customer Support (Free – $16.15/month)

AWeber is No. #1 on my list as it is the best overall Best Email Marketing Software due to its advanced automation features and deliverability.

BEST FOR:

AWeber is one of the most popular services in email marketing. Where over 1 million email marketers use AWeber with features best suited for small businesses. And it offers many advanced and state-of-the-art facilities. And also, Aweber has created a simple process to get started, so that any beginner consumer can use their devices with ease.

KEY FEATURES:

AWeber has many features. Such as (autoresponder, HTML template, block users, send an email, email sequence, and automation, RSS.) to name a few features. Another reason for the popularity of AWeber is email delivery.

With the AWeber list management, you can also import an email list. And can create a database from common file types like XLS, TXT, XLSX, TSV, and CSV.

Infinitely speaking, this makes AWeber an excellent choice for small business owners, with a huge amount of template design, helpful support team, and knowledge base.

PRICING PLAN:

If you are starting with Aweber’s free plan. So it allows you to have unlimited landing pages, automated email campaigns, sign-up forms, and integrations with hundreds of powerful tools. Starting at $19/month if you buy AWeber’s Pro plan. Which is based on the number of customers on your list.

2. Sendinblue.

Best Email Marketing Service for Automation on a Best Budget (Free – $25/month)

Sendinblue is an easy-to-use email marketing service. And it is Sendinblue the smartest and most intuitive platform for growing businesses.

BEST FOR:

Email marketing Software with free plan included. Which allows you to connect to unlimited contacts. Which sends 300 email newsletters per day. If you are seriously considering growing your list then this is for you (Lite plan which can start from $20/month per month. And here it allows you to send 40 thousand Taj emails.

KEY FEATURES:

Sendinblue has many great features, including email automation. It allows you to set up your triggers and put your customers through custom workflows based on the actions you take on your website and funnel.

Sendinblue has been designed with a practical approach and simplicity. Templates are available in their library in a very clean way. Which can be easily glued to any type of template with the help of drag-and-drop. It is not limited to this only. It allows for the creation of automated welcome emails and website opt-in forms. They also offer live chat and CRM in their free plan.

Sendinblue’s culture is team-focused, and they are taking team-building to the next level. And their team represents more than 40 nationalities across professional disciplines and international borders. and reflecting the international reach of our product.

PRICING PLAN:

If you want advanced email marketing automation software on a budget, you can start with their Lite plan for $25/month, and save up to 10% money on annual plans.

3. GetResponse.

Great Tools Automated Sales Funnels and Landing Page Features (Free – $15/month)

GetResponse This great tool serves up automated sales funnels and landing page features. It is an all-in-one online marketing platform to grow your business. With more than 15 years of experience, GetResponse provides online marketing solutions of excellent quality.

BEST FOR:

The beauty of GetResponse is that you can make the real standout Autofunnels the best. And provides over 30 ready-made landing page email templates to generate sales for your business. And you can easily choose the end goal of your sales.

KEY FEATURES:

If I tell a little more about GetResponse, then you want to create a Facebook pixel landing page, then here you can add Facebook pixel ID to your new or existing landing page. And provides an easy way to include tracking code on your landing page. That too on one-click integrations to drive Facebook’s powerful retargeting campaign.

When it comes to conversion funnels. So it includes everything, which helps to grow your business. You can design your product/services to have prebuilt funnel-specific, automated campaigns with your audience. Such as sales funnels, and funnels for selling products and services online. Lead Magnet Funnels: Funnels, Building Funnels, List Building Funnels to grow your list using Lead Magnets: Get more signups.

PRICING PLAN:

You can start GetResponse with a 30-day free trial and upgrade to their basic plan for $15/month. You also end up saving between 18 to 30% with annual plans.

4. ActiveCampaign.

Top Email Marketing Software ($9/month) for Beginners

ActiveCampaign This is a great tool. It gives you the Best Email Marketing Software, marketing automation, and CRM tools you need to create the incredible customer experience you need. More than 150,000 people all over the world are connected to this device.

BEST FOR:

This ActiveCampaign tool boasts a lot of its own uniqueness and offers full permissions as well. It allows you to use precise targeting to find the right prospects and grow your audience. Capture their attention with messages that match who they are. You do not have to waste time identifying customers. It handles everything.

KEY FEATURES:

By providing this tailored guidance, you can enhance your relationship with your audience. and also help them to know what is available to meet their needs. If so as their trust in you grows, so does providing a timely call to action for individual viewers to take the next step with you.

Apart from this, talking about ActiveCampaign, your customer success commitment is a set of promises made to you on their behalf. In addition to the value, service, and trust that comes with it, these 22 promises guarantee that you will always be able to get what you need, whenever you need it.

You here at Beautiful Email Marketing Software are just the beginning. Send newsletters and messages targeted to each contact’s interests. Makes every campaign you send feel personal. Which includes a lot.

PRICING PLAN:

ActiveCampaign pricing is based on account features and the size of your email list.

• Lite: $9/month (Up to 3 users)
• Plus: $49/month (Up to 25 users)
• Professional $129/month (Up to 50 users)
• Enterprise: $229/month (Up to Unlimited users)

All plans come with a 14-day free trial.

This ActiveCampaign in the infinite works at its best. Whether you are looking for the best Email Marketing Software, CRM, and Automation tools in one place.

5. Moosend.

Great All-In-One Email Marketing Automation software (Free – $8+/month based on list size included)

Moosend is a popular automation tool. Which grows your own email list. and helps to personalize messages and automate tasks. If you go with the Moosend tool. So save time and headaches with advanced automation features and advance your Best Email Marketing Software can.

BEST FOR:

Moosend Many of the features that build your marketing success.
Rookie or pro, success is a snap. All the features allow testing, tracking, and taking your business to the next level.

KEY FEATURES:

When it comes to Moosend’s template design. So you can make just drag and drop-dead beautiful. Fall in love with newsletters again with their easy-to-use drag-and-drop editor and create professional newsletters. Which looks great on any device with zero HTML knowledge. With hundreds of up-to-date templates to choose from, your email marketing campaigns will be poised for success.

PRICING PLAN:

Pricing for Moosend equipment is based on the number of subscribers to your email list. It offers a free plan for users with less than 1000 subscribers and includes a sign-up form, reporting, and the ability to send unlimited emails.

If you have more than a 1000 subscribers list. So you can upgrade directly. Which starts at $8 per month, which increases with the number of subscribers. It comes with page builders, every paid plan, transactional email, access to SMTP servers, and much more. Whose enterprise do plans offer migration and onboarding support, and Security Assertion Markup Language (SAML)?

If you are looking for advanced email automation tools, then this is the best for you, give Moosend a try.

6. Mailerlite.

Best and cheapest easy-to-use 24/7 support (Free – $10/month)

Mailerlite More than 1,243,363 businesses, startups, and freelancers from around the world trust Mailerlite. who send over 1 billion emails per month. They have flexible tier plans based on the size of your contact list. And even award-winning live 24/7 support with all the features you need to be successful.

BEST FOR:

There are many features of Mailerlite. That gets your contact list and business going. Design a smart newsletter using the editor of your choice: drag-and-drop, rich-text, or custom HTML. Or get started faster with pre-designed templates. And the delivery professional can create campaigns.

KEY FEATURES:

You can attract new people. And convert them into loyal customers through websites, landing pages, pop-ups, and embedded forms. And can cast a wide net for a healthy flow of new customers and business growth. What’s more, with features like A/B testing, segmentation, and surveys, your next campaign may outperform the previous one!

PRICING PLAN:

If you go with Mailerlite, you can track your best email marketing results with a one-click map, and you can open reports from one place.

All in all, if you’re looking for flexible pricing, great delivery, and don’t have a huge list yet, give Mailerlite a try.

7. Drip.

Best Drip Email Marketing for eCommerce Marketing (Free – $19)

Drip is a popular email marketing tool. You build your eCommerce brand here from customer acquisition to loyalty and retention with Drip, and it gives you the tools you need to build personal and profitable relationships with your customers at large.

BEST FOR:

With the Drip tool, you can attract more customers online with higher conversion forms and lead ads, as well as when they sign up for your listing. Increase engagement with Best email marketing Software, optimize with A/B testing, and even optimize your messaging with recommended audience segments.

KEY FEATURES:

The great thing about this Drip tool is that it makes being data-driven by Drip a no-brainer. And the revenue dashboard shows you in-depth revenue and engagement statistics for each email and automation strategy. And compare strategies to see what’s driving your performance and where you can improve.

Easily add your own branding to emails with Drip’s visual email builder. And personalize your communication by talking to your customers 1:1 and adding products, recommended products, best-selling products, abandoned cart items, dynamic discounts, and more to your email.

PRICING PLAN:

Drip pricing is based on account features and the size of your email list.

Optional plan for $19 you can send 1-500 contacts an unlimited email to email. Also includes customer support.

All plans come with a 14-day free trial for you with up to 35,000 connections.

In the end, this drip works at its best. Build Your eCommerce Brand—From Customer Acquisition to Loyalty and Retention with Drip Looking for the best eCommerce Best email marketing tools in one place.

8. Benchmark.

Best Tool Drag-and-Drop Email Templates ($13.99/month)

Benchmark This is an easy-to-use, full-featured email marketing software. Benchmark Email is Built to help enterprises of any size. By using this tool you can boost your audience, engagement, and sales.

BEST FOR:

This benchmark is integrated, automated, and provides a robust feature set. A powerfully simple yet insanely powerful email marketing solution designed to help you create and send engaging campaigns with ease. And you are allowed to bring in your customers with a signup form. Which will automatically fit into any place you want on your site. Automated and triggered follow-up tools to keep you in touch with your customers, even goal, test, and track success are included.

KEY FEATURES:

The great thing about Benchmark is that it allows you to make it a quick and easy process to create professional-looking emails to keep your interested parties engaged. You can save your precious time with setup and customization here.

PRICING PLAN:

Lastly, they integrate with over 300 other services. And Connections includes a WordPress plugin, Google Docs, Facebook sign-up forms, PayPal, Zendesk, and many other SaaS platforms to extend your email functionality.

You can use Test Drive Benchmark for free and upgrade to their premium plans starting at $13/month.

9. Automizy.

Best Email Marketing Tool that Improves Open Rates by 34% ($9/month)

Automizy is a great email marketing platform that is designed to increase your open rates, which means giving you all the tools you need to make your email stand out in a crowded inbox.

BEST FOR:

The great thing about Automizy is that, with the “drag and drop” email editor, anyone can create high-performing emails. No coding skills are required. And you can write up to 4 different subject lines for your automated email. And their multi-armed bandit algorithm optimizes and sends variations with the highest open rates.

KEY FEATURES:

These contacts are the lifeblood of email marketing. Who can create landing pages or add sign-up forms to their pages to receive contact information? And
You’ll find a fully integrated automation builder that inspires and motivates you to build high-performing email automation.

PRICING PLAN:

You go with Automizy. So you can get started for $9/month which allows you full access to all the features, including a user-friendly email workflow builder to map your best-converting email sales funnel.

10. Gist.

Great Tools All-in-One Marketing Software (Free – $29/month)

The Gist is a great marketing automation tool. Join more than 12,000 businesses providing conversational and amazing customer experiences. And here are all the tools you need to build a successful online business. And provides a complete CRM platform with all the tools and integrations that can be developed to better suit you, whether you want to increase leads, or accelerate sales. Which you can easily manage.

BEST FOR:

Here you don’t need to pay for different platforms for live chat, knowledge base, chatbot, email marketing, automation, etc. Just manage everything from one place.

KEY FEATURES:

Gist has many features. Which can be managed from one place only. By bringing your company’s communications with your leads and customers in one place, Gist allows your entire team to rally around a single app for day-to-day work. All-in-one tool for learning and checking information, all in one place, and no more constant switching between email marketing, social, and other chat apps. And it allows for an easier handoff between marketing, sales, and services, and a more delightful experience for your customers.

PRICING PLAN:

With fun, it-event management, advanced live chat, and marketing automation, Gist is a great all-in-one marketing solution for businesses looking to increase leads for their sales team.

If you come with Gist. So you can start for free for up to 500 subscribers and upgrade to their Professional plan for $29 as you get older.

11. Omnisend.

Best Omnichannel Email Marketing Service for E-commerce ($16/month)

It is an Omnisend social media platform, and it provides a platform for email marketing by integrating push notifications, and email marketing on WhatsApp, text, etc. The more than 70,000 e-commerce brands grow with Omnisend every day.

BEST FOR:

You can segment your business by their buying behavior and more attributes to drive conversions better with well-targeted, personalized email and text.

KEY FEATURES:

Take the shortcut to revenue growth with Omnisend’s easy-to-use platform for e-commerce email marketing, SMS, and automation, with Omnisend’s many features. You can expand your newsletters and increase sales. It is designed to give the best to increase sales on autopilot. It includes everything to win (return) more sales with pre-built automation for cart abandonment, welcome chains, transactional emails, and more.

PRICING PLAN:

At Infinite, they make your migration easy, with one-click e-commerce platform integration, outstanding 24/7 support, and complete data sync – you can switch and you can have your first automation up and running in just 30 minutes.

If you come with Omnisend, you can get started with a free 14-day trial and their plans start at $16/month.

12. Pabbly.

Best and fastest inbox delivery and free SMTP service ($19/month)

Pabbly is an online platform. An all-in-one application that meets all your marketing and selling needs. Whether it’s sending bulk or promotional emails, placing subscription forms on a website, managing customer sales, and billing, or verifying email databases, Pabbly Plus retains everything needed to keep any business running flawlessly. keeps.

BEST FOR:

Pabbly has key features, which serve a lot to promote an online business. Powerful software tools to run your business that access business-critical applications like form creation, email marketing, billing, automation, and much more in a single package.

Important: It does not restrict any features of any software! Instead, choose a plan that can meet all your business needs. If you want Pabbly Plus is a complete business management bundle that takes care of all your sales and marketing needs and saves you from having to use multiple applications at the same cost.

KEY FEATURES:

• You can send emails to your potential customers/leads.
• Create forms and collect leads for your business.
• Quickly verify all your leads and email addresses.
  Start selling your products online and manage to the bill.

PRICING PLAN:

If you are looking for a service to regularly clean up your list and keep your database up to date then Pabbly is a great choice if you are an email platform that has a 99% delivery rate.

If you go with Pabbly. So the TIER 1 plan can start from $19/month.

13. MailChimp.

Best Biggest Names in Email Marketing (Free – $14.99/month)

Mailchimp is an American marketing automation platform. It provides all software services for email marketing. Rocket Science Group is an American company founded in 2001 by Ben Chestnut and Mark Armstrong. Who has won the heart of his audience?

BEST FOR:

Mailchimp is a WordPress plugin for WooCommerce. It allows you to add your WooCommerce customers and their order information to your Mailchimp audience. And you can use WooCommerce data to simply track sales, create targeted e-commerce automation, create personalized product recommendations, send abandoned cart emails, and more.

PRICING PLAN:

When it comes to going with Mailchimp, it’s free to start Mailchimp with up to 2000 contact lists! : Mailchimp allows you to add up to 2000 contacts absolutely free. (If you want to add more than 2000 contacts, the Standard plan has to be purchased at a cost of $15.63).

If your needs are basic and you want one of the more basic options, give MailChimp a try.

14. Mailjet.

Better for Larger Lists (Free – $15/month)

Mailjet is an email marketing service. Which started in 2010. It is a platform to create, edit and send your emails as a team. Their best teams thrive in collaboration, which is why their technology brings marketers and developers on a single platform to accelerate the growth of their business with email.

BEST FOR:

Mailjet has many features, your customers can focus on growing their business, they can attract their customers through email for SMEs and enterprises alike, and it is easy to engage and build relationships with them make.

KEY FEATURES:

One of the great things about Mailjet is its easy-to-use all-in-one e-mail platform. With their transactional and marketing email solutions, getting your email to your inbox has never been easier. and access 24/7 support, Europe’s leading e-mail solution with over 130,000 customers in 150 countries.

PRICING PLAN:

This marketing software, and A/B testing tools, are behind a premium paywall, starting at $15.00/month.

With its simple and intuitive user-friendly interface and no limit on list size, Mailjet is a good tool for large lists.

FAQ’s for Best Email Marketing Software.

Conclusion.

Choosing the right email marketing software is crucial for small businesses in India looking to enhance their marketing efforts and engage effectively with their audience.

The best tools available offer a blend of affordability, user-friendliness, and comprehensive features tailored to meet the unique needs of small enterprises.

Among the top contenders, Mailchimp stands out as a versatile all-in-one marketing platform, ideal for businesses seeking robust features and scalability.

Its intuitive interface and extensive integrations make it a popular choice for startups and established businesses alike. Zoho Campaigns is another strong option, offering seamless integration with other Zoho products, making it perfect for businesses already using the Zoho suite.

Mail Marketer has gained traction in India for its straightforward approach and effective bulk email capabilities, catering specifically to local businesses. Its user-friendly design and reliable customer support make it an attractive choice for those new to email marketing.

Additionally, GetResponse and MailerLite provide excellent solutions for small to medium-sized enterprises, featuring advanced automation tools and customizable templates that enhance user engagement.

In summary, the best email marketing software for small businesses in India combines affordability with powerful features, enabling effective communication and marketing strategies.

By carefully evaluating these tools, businesses can select the right platform to drive their email marketing success, foster customer relationships, and ultimately achieve their growth objectives.