7 Best SMS Marketing Software for Customer Engagement In 2024

Reviewed by: Jayprakash Prajapati | Last updated on November, 11, 2024

Best SMS Marketing Software for Customer Engagement. Want to jump straight to the answer? The SMS Marketing Software for most people is Sendinblue, EZ Texting, or ActiveCampaign.

In the realm of digital marketing, reaching customers effectively and efficiently is paramount. This is where the best SMS marketing software steps in.

This versatile tool empowers businesses to connect with their target audiences through personalized text messages, fostering engagement, driving conversions, and building lasting relationships.

Let’s delve into the world of SMS marketing software and explore how it revolutionizes customer communication.

SMS marketing software is a dynamic tool that allows businesses to send text messages directly to their customers’ mobile devices, enabling personalized and real-time communication.

I want to show you the Top SMS Marketing Software in 2024, available on the market today, reviewed in deep depth, and help you decide which is best for your business.

What Is The Best SMS Marketing Software for Customer Engagement?.

Here are my picks for the Best SMS Marketing Software for Customer Engagement to use this year.

1. Sendinblue.

Sendinblue’s SMS marketing platform empowers businesses to engage with their audience through personalized and targeted text messages. With features for campaign creation, automation, personalization, compliance, and performance tracking, Sendinblue enables users to leverage the power of SMS marketing to drive engagement, conversions, and brand loyalty.

Sendinblue is a comprehensive SMS marketing platform that empowers businesses to create, manage, and optimize SMS campaigns to engage with their audience effectively. With its user-friendly interface and advanced features, Sendinblue allows users to reach customers directly through text messages, driving engagement, conversions, and customer loyalty. Here’s an overview of how Sendinblue’s SMS marketing works.

Key Features:

• Contact Management: Users start by importing and managing their contact lists within Sendinblue’s platform. This includes organizing contacts, segmenting audiences, and maintaining up-to-date subscriber information.
• SMS Campaign Creation: Within Sendinblue, users can create SMS campaigns by designing personalized messages, adding relevant content, and setting delivery schedules.
• Message Personalization: Sendinblue allows users to personalize SMS messages with dynamic content, including recipient names, custom fields, and other variables, enhancing the impact of the message.
• Opt-In and Compliance: To ensure compliance with regulations, Sendinblue provides tools for obtaining opt-in consent from subscribers before sending them SMS messages.
• Delivery Options: Users can choose between immediate or scheduled SMS delivery, enabling them to send messages at the most effective times for their target audience.
• Two-Way Communication: Sendinblue supports two-way communication by allowing recipients to reply to SMS messages. Users can manage and respond to these replies within the platform.
• Shortcodes and Keywords: Users can set up dedicated shortcodes and keywords, allowing recipients to interact with campaigns by sending specific keywords to receive relevant information or offers.
• Segmentation: Sendinblue’s segmentation features enable users to divide their contact list into smaller groups based on demographics, behavior, or preferences, facilitating targeted messaging.
• Automation: The platform supports SMS automation, enabling users to trigger messages based on specific actions or events, such as birthdays, sign-ups, or abandoned carts.
• Templates: Sendinblue provides customizable SMS templates that users can use as a starting point for their campaigns, saving time and maintaining consistent branding.
• Performance Tracking: Users can track the performance of their SMS campaigns by monitoring metrics such as delivery rates, open rates, click-through rates, and conversions.
• Integration: Sendinblue can integrate with other marketing tools, CRM systems, and e-commerce platforms, allowing users to synchronize data and streamline their marketing efforts.
• Opt-Out Management: The platform includes opt-out management features, ensuring that recipients can easily unsubscribe from SMS communications.
• Compliance: Sendinblue helps users comply with SMS marketing regulations, such as providing opt-out options and following consent-based practices.
• Reporting and Analytics: Users have access to reporting dashboards that provide insights into campaign performance, allowing them to make data-driven decisions.
• User Support: Sendinblue offers customer support resources, tutorials, and documentation to assist users in maximizing the effectiveness of their SMS marketing campaigns.

Pricing:

If you want to get started with SMS marketing software with Sendinblue, you can try a free sign-up to get started. And also, paid plans start from $19/month/with unlimited contacts/20k emails/month, for more details you can start a campaign by talking to their customer support representative.

2. EZ Texting.

EZ Texting’s SMS marketing platform empowers businesses to engage their audience through personalized text messages. With features for campaign creation, personalization, compliance, automation, and performance tracking, EZ Texting enables users to harness the power of SMS marketing to drive engagement, conversions, and customer satisfaction.

EZ Texting is a comprehensive SMS marketing platform that enables businesses to engage with their audience through effective text message campaigns. With its user-friendly interface and advanced features, EZ Texting allows users to create, manage, and optimize SMS campaigns to reach customers directly and drive meaningful interactions. Here’s an overview of how EZ Texting’s SMS marketing works.

Key Features:

• Contact Management: Users can import, organize, and manage their contact lists within EZ Texting’s platform. This includes segmenting contacts based on demographics, behavior, and preferences.
• SMS Campaign Creation: Within EZ Texting, users can create SMS campaigns by composing messages, adding relevant content, and setting delivery schedules.
• Message Personalization: EZ Texting supports message personalization, allowing users to include recipient names, custom fields, and dynamic content in their SMS messages for a more personalized experience.
• Opt-In and Compliance: EZ Texting provides tools for obtaining opt-in consent from subscribers, ensuring compliance with regulations and best practices in SMS marketing.
• Delivery Options: Users can choose between immediate or scheduled SMS delivery, optimizing the timing of messages to maximize engagement.
• Two-Way Communication: EZ Texting enables two-way communication by allowing recipients to reply to SMS messages. Users can manage and respond to these replies within the platform.
• Shortcodes and Keywords: Users can set up dedicated shortcodes and keywords, enabling recipients to interact with campaigns by sending specific keywords to receive relevant information or offers.
• Segmentation: EZ Texting’s segmentation features allow users to create targeted campaigns by segmenting their contact list based on various criteria, ensuring messages are relevant to each group.
• Automation: The platform supports SMS automation, enabling users to set up autoresponders, triggers, and drip campaigns based on specific actions or events.
• Templates: EZ Texting provides a library of customizable SMS templates, streamlining the campaign creation process and ensuring consistent branding.
• Performance Tracking: Users can monitor the performance of their SMS campaigns by tracking metrics such as delivery rates, open rates, click-through rates, and conversion rates.
• Integration: EZ Texting can integrate with other marketing tools, CRM systems, and e-commerce platforms, enabling users to sync data and streamline their marketing efforts.
• Opt-Out Management: The platform includes opt-out management features, allowing recipients to easily opt out of SMS communications and ensuring compliance with regulations.
• Reporting and Analytics: EZ Texting offers reporting and analytics dashboards that provide insights into campaign effectiveness, helping users make informed decisions.
• Customer Support: EZ Texting provides customer support resources, tutorials, and documentation to assist users in creating successful SMS marketing campaigns.

Pricing:

If you want to get started with SMS marketing software with EZ Texting, you can try a free sign-up to get started. And besides, paid plans start with $20/month/500 contacts. You can start the campaign by talking to their customer support representative for more details.

3. ActiveCampaign.

ActiveCampaign’s SMS marketing capabilities empower businesses to engage their audience through personalized and targeted text messages. With features for campaign creation, automation, personalization, compliance, and performance tracking, ActiveCampaign enables users to leverage SMS marketing as part of a comprehensive customer engagement strategy.

ActiveCampaign is a comprehensive marketing automation platform that offers SMS marketing capabilities to help businesses engage with their audience through targeted and personalized text messages. With its integrated approach and advanced features, ActiveCampaign enables users to create, automate, and optimize SMS campaigns for effective customer communication. Here’s an overview of how ActiveCampaign’s SMS marketing works.

Key Features:

• Contact Management: Users start by managing their contact lists within ActiveCampaign’s platform. This includes organizing contacts, segmenting audiences, and maintaining up-to-date subscriber information.
• Integration and Segmentation: ActiveCampaign integrates SMS marketing seamlessly with email marketing, enabling users to segment contacts based on their behavior, preferences, and interactions across different channels.
• SMS Campaign Creation: Within ActiveCampaign, users can create SMS campaigns by crafting messages, incorporating relevant content, and scheduling delivery.
• Personalization: ActiveCampaign supports message personalization, allowing users to include recipient names, custom fields, and dynamic content in SMS messages for a tailored experience.
• Opt-In and Consent Management: The platform provides tools for obtaining opt-in consent from subscribers, ensuring compliance with SMS marketing regulations and industry standards.
• Automation: ActiveCampaign’s automation features extend to SMS marketing, allowing users to trigger SMS messages based on specific actions, events, or behaviors, such as website visits or purchases.
• Multichannel Campaigns: ActiveCampaign enables users to create cohesive multichannel campaigns that incorporate SMS, email, and other channels for a holistic marketing approach.
• Delivery Options: Users can choose between immediate or scheduled SMS delivery, optimizing the timing of messages to align with recipient preferences.
• Two-Way Communication: ActiveCampaign facilitates two-way communication by allowing recipients to reply to SMS messages. Users can manage and respond to these replies within the platform.
• Shortcodes and Keywords: Users can set up dedicated shortcodes and keywords, enabling recipients to engage with campaigns by sending specific keywords to receive relevant information or offers.
• Performance Tracking: ActiveCampaign offers reporting and analytics tools that allow users to track the performance of their SMS campaigns, including delivery rates, open rates, click-through rates, and conversions.
• Integration: ActiveCampaign can integrate with other marketing tools, CRM systems, e-commerce platforms, and more, enabling users to sync data and streamline their marketing efforts.
• Opt-Out Management: The platform includes opt-out management features, ensuring that recipients can easily opt out of SMS communications as required by regulations.
• Reporting and Insights: ActiveCampaign provides insights into campaign effectiveness through detailed reporting and analytics, helping users refine their SMS marketing strategies.
• Customer Support: ActiveCampaign offers customer support resources, tutorials, and documentation to assist users in maximizing the impact of their SMS marketing campaigns.

Pricing:

If you want to get started with SMS marketing software with BirdEye, you can try a free sign-up to get started. Apart from this, there are paid plans as well, and for more details, you can start the campaign by talking to their customer support representative.

4. Birdeye.

BirdEye’s SMS marketing capabilities empower businesses to enhance customer engagement through personalized and effective text messaging. With features for campaign creation, automation, personalization, compliance, and performance tracking, BirdEye enables users to leverage SMS marketing as a powerful tool for building strong customer relationships and driving business success.

BirdEye is a comprehensive customer experience platform that offers SMS marketing capabilities to help businesses connect with their audience through effective text messaging campaigns. With its integrated approach and advanced features, BirdEye enables users to create, manage, and optimize SMS campaigns to drive engagement, loyalty, and customer satisfaction. Here’s an overview of how BirdEye’s SMS marketing works.

Key Features:

• Contact Management: Users begin by managing their customer contacts within BirdEye’s platform. This includes organizing contacts, segmenting audiences, and maintaining accurate and up-to-date information.
• Integration and Customer Insights: BirdEye integrates SMS marketing with its broader customer experience tools, allowing users to leverage customer feedback and insights to create more personalized SMS campaigns.
• SMS Campaign Creation: Within BirdEye, users can create SMS campaigns by crafting messages, adding relevant content, and setting delivery schedules.
• Personalization: BirdEye supports message personalization, enabling users to include recipient names, custom fields, and dynamic content in SMS messages for a personalized touch.
• Opt-In and Consent Management: The platform provides tools for obtaining opt-in consent from subscribers, ensuring compliance with SMS marketing regulations and best practices.
• Automation: BirdEye’s automation capabilities extend to SMS marketing, allowing users to trigger SMS messages based on specific customer actions, behaviors, or events.
• Multichannel Engagement: BirdEye enables users to engage customers across multiple channels, including SMS, email, social media, and more, for a holistic and integrated customer experience.
• Delivery Options: Users can choose between immediate or scheduled SMS delivery, ensuring messages are sent at the most impactful times.
• Two-Way Communication: BirdEye facilitates two-way communication by allowing recipients to reply to SMS messages. Users can manage and respond to these interactions within the platform.
• Shortcodes and Keywords: Users can set up dedicated shortcodes and keywords, enabling recipients to interact with campaigns by sending specific keywords to receive relevant information or offers.
• Performance Tracking: BirdEye offers reporting and analytics tools to help users track SMS campaign performance, including delivery rates, open rates, click-through rates, and customer engagement.
• Integration: BirdEye can integrate with other customer management tools, CRM systems, and platforms, allowing users to sync data and enhance their customer engagement strategies.
• Opt-Out Management: The platform includes opt-out management features, ensuring that recipients can easily opt out of SMS communications as required by regulations.
• Reporting and Insights: BirdEye provides insights into campaign effectiveness through detailed reporting and analytics, enabling users to refine their SMS marketing strategies.
• Customer Support: BirdEye offers customer support resources, tutorials, and documentation to help users create impactful SMS marketing campaigns.

Pricing:

If you want to get started with SMS marketing software with BirdEye, you can try it out with a free sign-up. Also, there are paid plan starts, and for more you can start the campaign by talking to their customer support representative.

5. ClickSend.

ClickSend’s SMS marketing capabilities empower businesses to connect with their audience through personalized text messaging. With features for campaign creation, automation, personalization, compliance, and performance tracking, ClickSend enables users to leverage SMS marketing as a powerful tool for engaging customers, driving conversions, and enhancing overall customer experience.

ClickSend is a comprehensive SMS marketing platform that empowers businesses to engage with their audience through effective text messaging campaigns. With its versatile features and user-friendly interface, ClickSend enables users to create, manage, and optimize SMS campaigns for meaningful interactions and impactful communication. Here’s an overview of how ClickSend’s SMS marketing works.

Key Features:

• Contact Management: Users begin by managing their contact lists within ClickSend’s platform. This includes organizing contacts, creating groups, and ensuring accurate and up-to-date information.
• Integration and Data Import: ClickSend allows users to import contacts from various sources, ensuring seamless integration with existing customer data.
• SMS Campaign Creation: Within ClickSend, users can create SMS campaigns by crafting messages, adding relevant content, and setting delivery schedules.
• Personalization: ClickSend supports message personalization, enabling users to include recipient names, custom fields, and dynamic content in SMS messages for a personalized touch.
• Opt-In and Consent Management: The platform provides tools for obtaining opt-in consent from subscribers, ensuring compliance with SMS marketing regulations and industry standards.
• Automation: ClickSend’s automation features extend to SMS marketing, allowing users to trigger SMS messages based on specific actions, events, or behaviors, enhancing customer engagement.
• Delivery Options: Users can choose between immediate or scheduled SMS delivery, optimizing the timing of messages to maximize recipient engagement.
• Two-Way Communication: ClickSend facilitates two-way communication by allowing recipients to reply to SMS messages. Users can manage and respond to these interactions within the platform.
• Shortcodes and Keywords: Users can set up dedicated shortcodes and keywords, enabling recipients to engage with campaigns by sending specific keywords to receive relevant information or offers.
• Performance Tracking: ClickSend offers reporting and analytics tools to help users track SMS campaign performance, including delivery rates, open rates, click-through rates, and customer responses.
• Integration: ClickSend can integrate with other marketing tools, CRM systems, e-commerce platforms, and more, allowing users to sync data and enhance their SMS marketing efforts.
• Opt-Out Management: The platform includes opt-out management features, ensuring that recipients can easily opt out of SMS communications as required by regulations.
• Reporting and Insights: ClickSend provides insights into campaign effectiveness through detailed reporting and analytics, empowering users to refine their SMS marketing strategies.
• Customer Support: ClickSend offers customer support resources, tutorials, and documentation to assist users in creating impactful SMS marketing campaigns.

Pricing:

If you want to get started with SMS marketing software with ClickSend, you can try a free sign-up to get started. Also, there are paid plan starts, and for more you can start the campaign by talking to their customer support representative.

6. TextMagic.

TextMagic’s SMS marketing capabilities empower businesses to connect with their audience through personalized text messaging. With features for campaign creation, automation, personalization, compliance, and performance tracking, TextMagic enables users to leverage SMS marketing as a powerful tool for engaging customers, driving conversions, and enhancing overall customer experience.

TextMagic is a comprehensive SMS marketing platform that enables businesses to engage with their audience through effective text messaging campaigns. With its user-friendly interface and advanced features, TextMagic allows users to create, manage, and optimize SMS campaigns for impactful communication and customer engagement. Here’s an overview of how TextMagic’s SMS marketing works.

Key Features:

• Contact Management: Users start by managing their contacts within TextMagic’s platform. This includes importing, organizing, and segmenting contacts to ensure targeted messaging.
• Integration and Data Import: TextMagic allows users to import contacts from various sources, facilitating seamless integration with existing customer data.
• SMS Campaign Creation: Within TextMagic, users can create SMS campaigns by composing messages, adding relevant content, and setting delivery schedules.
• Personalization: TextMagic supports message personalization, enabling users to include recipient names, custom fields, and dynamic content in SMS messages to create a personalized experience.
• Opt-In and Consent Management: The platform provides tools for obtaining opt-in consent from subscribers, ensuring compliance with SMS marketing regulations and industry standards.
• Automation: TextMagic’s automation features extend to SMS marketing, allowing users to schedule automated messages based on specific triggers, events, or actions.
• Delivery Options: Users can choose between immediate or scheduled SMS delivery, ensuring messages are sent at the most opportune times.
• Two-Way Communication: TextMagic facilitates two-way communication by allowing recipients to reply to SMS messages. Users can manage and respond to these interactions within the platform.
• Shortcodes and Keywords: Users can set up dedicated shortcodes and keywords, enabling recipients to engage with campaigns by sending specific keywords to receive relevant information or offers.
• Performance Tracking: TextMagic offers reporting and analytics tools to help users track SMS campaign performance, including delivery rates, open rates, click-through rates, and customer responses.
• Integration: TextMagic can integrate with other marketing tools, CRM systems, e-commerce platforms, and more, allowing users to sync data and streamline their SMS marketing efforts.
• Opt-Out Management: The platform includes opt-out management features, ensuring that recipients can easily opt out of SMS communications as required by regulations.
• Reporting and Insights: TextMagic provides insights into campaign effectiveness through detailed reporting and analytics, empowering users to refine their SMS marketing strategies.
• Customer Support: TextMagic offers customer support resources, tutorials, and documentation to assist users in creating impactful SMS marketing campaigns.

Pricing:

If you want to get started with SMS marketing software with Textmagic, you can try a free sign-up to get started. And also, the paid plans start from $0.049/price per text, for more details you can talk to their customer support representative to start a campaign.

7. Salesmsg.

Salesmsg’s SMS marketing capabilities empower businesses to connect with their audience through personalized text messaging. With features for campaign creation, automation, personalization, compliance, and performance tracking, Salesmsg enables users to leverage SMS marketing as a powerful tool for engaging customers, driving conversions, and enhancing overall customer experience.

Salesmsg is a robust SMS marketing platform that empowers businesses to engage with their audience through effective text messaging campaigns. With its specialized features and user-friendly interface, Salesmsg allows users to create, manage, and optimize SMS campaigns for impactful communication and enhanced customer engagement. Here’s an overview of how Salesmsg’s SMS marketing works.

Key Features:

• Contact Management: Users begin by managing their contacts within the Salesmsg platform. This includes importing, organizing, and segmenting contacts to ensure targeted messaging.
• Integration and Data Import: Salesmsg facilitates seamless integration with other tools, enabling users to import contacts from various sources and ensure data consistency.
• SMS Campaign Creation: Within Salesmsg, users can create SMS campaigns by composing messages, incorporating relevant content, and scheduling delivery.
• Personalization: Salesmsg supports message personalization, allowing users to include recipient names, custom fields, and dynamic content in SMS messages to create a personalized experience.
• Opt-In and Consent Management: The platform provides tools for obtaining opt-in consent from subscribers, ensuring compliance with SMS marketing regulations and best practices.
• Automation: Salesmsg’s automation features extend to SMS marketing, enabling users to set up automated workflows triggered by specific actions, events, or behaviors.
• Delivery Options: Users can choose between immediate or scheduled SMS delivery, optimizing the timing of messages for maximum impact.
• Two-Way Communication: Salesmsg facilitates two-way communication by allowing recipients to reply to SMS messages. Users can manage and respond to these interactions within the platform.
• Shortcodes and Keywords: Users can set up dedicated shortcodes and keywords, enabling recipients to engage with campaigns by sending specific keywords to receive relevant information or offers.
• Performance Tracking: Salesmsg offers reporting and analytics tools to help users monitor SMS campaign performance, including delivery rates, open rates, click-through rates, and customer responses.
• Integration: Salesmsg can integrate with other marketing tools, CRM systems, e-commerce platforms, and more, enabling users to synchronize data and streamline their SMS marketing efforts.
• Opt-Out Management: The platform includes opt-out management features, ensuring that recipients can easily opt out of SMS communications as required by regulations.
• Reporting and Insights: Salesmsg provides insights into campaign effectiveness through detailed reporting and analytics, empowering users to refine their SMS marketing strategies.
• Customer Support: Salesmsg offers customer support resources, tutorials, and documentation to assist users in creating impactful SMS marketing campaigns.

Pricing:

If you want to get started with SMS marketing software with SalesMSG, you can start your free 14-day trial with it. Also, the paid plans start from $$25/month/500 emails/month, For more details you can start the campaign by talking to their customer support representative.

FAQ’s for SMS Marketing Software for Customer Engagement.

Conclusion.

In 2024, SMS marketing software has emerged as a powerful tool for businesses looking to enhance customer engagement and drive sales.

These platforms offer a range of features that enable targeted campaigns, personalized messaging, and seamless integration with existing systems.

EZ Texting stands out as a top choice, providing a user-friendly interface and robust automation capabilities.

Its two-way messaging feature allows for real-time conversations with customers, fostering a sense of connection and responsiveness. EZ Texting also offers bulk SMS sending, ensuring that important messages reach a wide audience effectively.

Sendinblue is another notable contender, praised for its ease of use and comprehensive features. Its intuitive platform makes it accessible for businesses of all sizes, while its ability to facilitate two-way dialogues with customers sets it apart in terms of engagement. 

Sendinblue also offers a dedicated phone number option, strengthening brand recognition and customer recall.

Textmagic and ActiveCampaign provide additional options for businesses looking to scale their SMS marketing efforts. Textmagic offers pay-as-you-go pricing and an “Email to SMS Gateway” feature, making it suitable for enterprises with varying communication needs. ActiveCampaign boasts a wide range of integrations, allowing businesses to seamlessly incorporate SMS into their existing workflows.

In summary, the best SMS marketing software for customer engagement in 2024 combines user-friendliness, advanced features, and the ability to foster meaningful interactions with customers.

By leveraging platforms like EZ Texting, Sendinblue, and Textmagic, businesses can create targeted campaigns, personalize messaging, and ultimately drive higher engagement and sales.

Investing in effective SMS marketing software is a strategic move that can significantly impact customer loyalty and business growth in today’s competitive landscape.