Reviewed by: Jayprakash Prajapati | Last updated on December, 5, 2024
Best Crowdsourcing Platforms for Small Businesses In India. Want to jump straight to the answer? The best Best Crowdsourcing Platforms for most people are Ketto, Innocentive, or GoFundMe.
However, in today’s rapidly evolving, digital landscape, crowdsourcing platforms have emerged as powerful tools.
Those who facilitate this collaboration make use of collective knowledge. and foster innovation in various industries. These online platforms have changed the way businesses, organizations, and individuals approach problem-solving, content creation, and decision-making.
The concept has gained considerable popularity with many crowdsourcing software. Crowdsourcing platforms bring together a diverse group of individuals who contribute their skills, ideas, and knowledge to solve challenges and drive innovation.
I want to show you the top-range Crowdsourcing Platforms for Small Businesses In India 2025, available on the market today, reviewed in deep depth, and help you decide which is best for your business.
What Is The Best Crowdsourcing Platforms for Small Businesses In India?
Here are my picks for the Best Crowdsourcing Platforms for Small Businesses In India to use this year.
1. Ketto.
Ketto, derived from the word “kết tố” meaning “unity” in Vietnamese, embodies the spirit of collaboration and solidarity. Founded as an online crowdfunding platform, Ketto has evolved into a dynamic space that empowers individuals to make a meaningful impact on the world around them.
Turn your dreams into reality by harnessing the energy of a community that believes in your vision. Keto provides a dynamic space for you to share your ideas, tell your story, and connect with like-minded individuals who are eager to support innovative projects.
Ketto serves as a bridge between those in need and those willing to help. Whether it’s medical treatments, education, disaster relief, or creative projects, the platform empowers campaigners to share their stories and rally support from a global audience.
Key Features:
Experience the thrill of watching your project gain momentum as supporters rally behind your cause. From launching artistic endeavors to funding social initiatives, Keto’s user-friendly interface and robust features make the entire process seamless.
Say goodbye to complicated processes and hello to hassle-free fundraising. Our platform is designed with simplicity in mind, ensuring you can focus on what really matters – getting your project out to the world. With keto, you are not alone; Our dedicated support team is here to assist you every step of the way.
Pricing:
You can easily get started at Ketto with a free sign-up. If you want more features besides free sign-up. So you will have to step up to the paid plan. If this plan does not match your personal reasons or business, I would recommend you to drop a mail to their customer support or you can contact them directly as per availability.
2. Amazon Mechanical Turk.
Amazon Mechanical Turk (MTurk) is a well-known crowdsourcing platform that offers a marketplace for tasks that require human intelligence. It connects individuals or “workers” with businesses and individuals, allowing them to complete tasks in exchange for compensation.
MTurk enables organizations to access a large and diverse workforce to accomplish tasks that computers and algorithms may struggle with. Here are some key points about Amazon Mechanical Turk.
Amazon Mechanical Turk serves as a platform that bridges the gap between human intelligence and tasks that require it, offering a way for organizations to access a large and flexible workforce for various tasks, while also providing income opportunities for individuals looking for remote work.
Key Features:
- Requesters and Workers: On MTurk, “requesters” are the individuals, businesses, or researchers who post tasks, while “workers” are the individuals who complete these tasks in exchange for payment.
- Microtasks: Many tasks on MTurk are “microtasks,” which are small and quick assignments that can be completed in a short amount of time. Workers can choose tasks that match their skills and availability.
- Flexibility: Workers on MTurk have the flexibility to choose tasks that suit their abilities and schedules. They can work remotely and often from the comfort of their homes.
- Payment: Payment for tasks can vary widely based on the complexity and time required. Requesters set the payment amount for each task. Payment can be in the form of Amazon gift cards or direct monetary compensation.
- Quality Control: MTurk provides tools for requesters to manage and ensure the quality of work. They can use qualification tests to assess workers’ skills before allowing them to complete specific tasks.
- Crowdsourcing for Research: Researchers often use MTurk to conduct surveys, experiments, and studies. It provides access to a diverse pool of participants for gathering data and insights.
- Scale and Speed: MTurk allows tasks to be completed quickly and at scale. For example, large datasets can be annotated or categorized efficiently by distributing the work among multiple workers.
Pricing:
When it comes to pricing, you decide how much to pay Workers for each assignment and MTurk will take 20% of the reward you pay them as well as any bonuses.
There are a few different qualifications: Master, Premium, and Basic; which one you use determines what additional charges there may be.
3. GoFundMe.
GoFundMe is a popular crowdfunding platform that enables individuals, organizations, and groups to raise funds for a wide range of personal, creative, charitable, and business-related projects. Here’s some information about GoFundMe and how it works.
GoFundMe serves as a powerful platform for individuals and groups to leverage the generosity of others and raise funds for various causes and projects. It empowers users to share their stories, connect with supporters, and work toward achieving their goals, whether those goals are personal, creative, philanthropic, or entrepreneurial in nature.
Key Features:
- Diverse Funding Goals: GoFundMe campaigns cover a wide array of needs, including medical expenses, education costs, disaster relief, community projects, creative pursuits, business ventures, nonprofit initiatives, and more.
- Personalization: Campaign creators can personalize their campaigns to make them engaging and compelling. They can share updates, express gratitude to donors, and provide transparency about how the funds will be used.
- Donor Engagement: Supporters can easily donate to campaigns using various payment methods. They can leave messages of encouragement, and their donations are typically accompanied by their names (unless they choose to remain anonymous).
- Campaign Creation: Users can easily create their fundraising campaigns on GoFundMe by providing details about their project, cause, or goal. This could include descriptions, images, videos, and information about why they need funds.
- Social Sharing: Sharing campaigns on social media platforms is a key feature of GoFundMe. This helps campaigns reach a broader audience and attract more donors.
- Platform Overview: GoFundMe is an online platform designed to facilitate fundraising for various purposes. It allows users to create fundraising campaigns, share their stories, and collect donations from friends, family, and supporters.
- Fees: GoFundMe typically charges a platform fee for its services, which covers the operational costs of the platform. There may also be payment processing fees
Pricing:
You can easily get started at GoFundMe with a free sign-up. If you want more features besides free sign-up. So you will have to step up to the paid plan. If this plan does not match your personal reasons or business, I would recommend you to drop a mail to their customer support or you can contact them directly as per availability.
4. Openideo.
OpenIDEO is a crowdsourcing platform that focuses on addressing complex social and environmental challenges by harnessing the collective creativity and collaboration of a global community. Here’s an overview of OpenIDEO and its crowdsourcing approach.
OpenIDEO leverages the power of collaboration, design thinking, and diverse perspectives to address complex societal and environmental issues. By bringing together a global community of individuals passionate about positive change, the platform facilitates the creation of innovative, actionable solutions that have the potential to make a meaningful impact on a global scale.
Key Features:
- Platform Objective: OpenIDEO’s main goal is to bring people together to tackle pressing issues facing societies and the world. It invites participants from diverse backgrounds to collaborate on finding innovative solutions.
- Community Engagement: The platform encourages individuals, designers, experts, and organizations to participate. This diversity of perspectives enhances the quality and breadth of solutions.
- Impactful Outcomes: OpenIDEO’s emphasis on tangible, implementable solutions has led to a number of initiatives being developed and implemented by various organizations and communities.
- Inspiration, Ideation, and Evaluation: The OpenIDEO process typically involves three main phases:
- Inspiration: Gathering insights and stories to better understand the challenge.
- Ideation: Generating a wide range of ideas and concepts to address the challenge.
- Evaluation: Refining and evaluating the submitted ideas to identify the most promising ones.
- Collaboration: Participants can collaborate on each other’s ideas by providing feedback, and suggestions, and building upon existing concepts. This iterative process fosters creativity and improvement.
- Prototyping: Some challenges move beyond ideation to encourage the creation of prototypes or pilot projects that demonstrate the feasibility of the proposed solutions.
- Open Source and Sharing: Many ideas and outcomes generated on OpenIDEO are shared openly, fostering learning, inspiration, and potential replication.
- Challenge-Based Approach: OpenIDEO frames challenges or “challenges” that center around specific problems or themes, such as healthcare access, climate change, education, and more. Each challenge seeks fresh ideas and actionable solutions.
Pricing:
You can easily get started at Openideo with a free sign-up. If you want more features besides free sign-up. So you will have to step up to the paid plan. If this plan does not match your personal reasons or business, I would recommend you to drop a mail to their customer support or you can contact them directly as per availability.
5. Indiegogo.
Indiegogo is a well-known crowdfunding platform that allows individuals, entrepreneurs, and creators to raise funds for a wide range of projects, products, and ideas. Here’s an overview of Indiegogo and how it works.
Successful campaigns on Indiegogo can gain significant exposure and attract media attention, which can lead to increased visibility and potential for further success.
Indiegogo serves as a platform that empowers creators to turn their ideas into reality by accessing funds from a community of backers who believe in their projects. It offers flexibility in funding models, reward structures, and campaign types, making it a versatile tool for a wide range of projects, from product development to social initiatives.
Key Features:
Diverse Projects: Indiegogo hosts a diverse array of campaigns, including technology innovations, creative works, social initiatives, small businesses, charitable causes, and more.
Flexible Funding Models: Indiegogo offers two main funding models:
Flexible Funding: Campaigns can collect funds even if they don’t meet their initial funding goal. This allows creators to receive funds and pursue their projects even if the goal isn’t fully reached.
Fixed Funding: Campaigns must reach their specified funding goal within a set timeframe to receive any funds. This model adds urgency and encourages backers to help the campaign succeed.
Reward Tiers: Creators typically offer various reward tiers to backers based on their contribution level. These rewards can range from early access to the product, exclusive merchandise, special recognition, or other incentives related to the project.
Campaign Creation: Creators can set up their campaigns on Indiegogo by providing information about their project, compelling descriptions, images, videos, funding goals, and rewards for backers.
Crowdfunding Platform: Indiegogo provides a platform for creators to launch fundraising campaigns and gather financial support from backers who are interested in their projects.
Backer Engagement: Backers play a crucial role in crowdfunding campaigns. They not only provide financial support but also help spread the word about the campaign through social media and word of mouth.
Pricing:
You can easily get started at Indiegogo with a free sign-up. If you want more features besides free sign-up. So you will have to step up to the paid plan. If this plan does not match your personal reasons or business, I would recommend you to drop a mail to their customer support or you can contact them directly as per availability.
6. Upwork.
Upwork is a popular online platform that connects businesses and individuals with freelancers and independent professionals offering a wide range of services. It’s a platform for outsourcing tasks and projects to talented individuals or teams. Here’s an overview of Upwork and how it works.
Upwork acts as a bridge between businesses or individuals seeking specific services and freelancers who can provide those services. It offers a streamlined process for hiring talent on a project-by-project basis, providing flexibility, access to a wide range of skills, and the opportunity for professionals to work independently and remotely.
Key Features:
- Freelance Marketplace: Upwork serves as a marketplace where businesses and individuals can find skilled freelancers for various tasks and projects.
- Bidding Process: Freelancers, referred to as “freelancers” or “service providers,” can browse job listings and submit proposals to clients. Proposals outline how they can meet the project’s needs.
- Collaboration Tools: Upwork provides tools for communication and collaboration between clients and freelancers. This includes messaging, file sharing, and video conferencing.
- Payment Protection: Upwork offers payment protection for both clients and freelancers. Clients can set milestones for payments tied to project progress, and funds are held in escrow until work is approved
- Rating and Reviews: After completing a project, clients and freelancers can leave reviews and ratings for each other. This feedback helps build credibility and trust on the platform.
- Diverse Services: Upwork covers a broad spectrum of services, including web development, design, writing, marketing, customer support, administrative tasks, and more.
- Creating Jobs: Clients, often referred to as “clients” or “employers,” can post job listings specifying their project requirements, scope, budget, and timeline.
- Fixed-Price and Hourly Contracts: Projects on Upwork can be structured as fixed-price contracts (with a set budget) or hourly contracts (where freelancers track their work hours).
Pricing:
You can easily get started at Upwork with a free sign-up. If you want more features besides free sign-up. So you will have to step up to the paid plan. If this plan does not match your personal reasons or business, I would recommend you to drop a mail to their customer support or you can contact them directly as per availability.
7. 99Designs.
99designs is a crowdsourcing platform that focuses on providing design solutions to individuals, businesses, and organizations. It allows clients to host design contests or projects, and designers from around the world submit their creative ideas and concepts. Here’s an overview of how 99designs works.
In essence, 99designs facilitates a collaborative process between clients and designers, allowing clients to receive a wide range of design concepts and choose the one that best fits their vision and needs. It provides a platform for designers to showcase their skills, gain exposure, and earn rewards for their creative work.
Key Features:
- Design Marketplace: 99designs serves as a marketplace where clients can find talented designers to fulfill their creative needs, such as logo design, web design, packaging, branding, and more.
- Contest-Based Model: Clients initiate design contests by describing their project requirements, preferences, and any specific guidelines. Designers then compete by submitting their design concepts based on the brief.
- Design Ownership: Once a design is selected as the winner, the client typically gains full ownership and rights to the design.
- Design Categories: 99designs covers various design categories, including logo design, website design, packaging design, book covers, merchandise design, and more.
- Prize Awards: Clients set a prize amount that will be awarded to the winning designer. The winning designer’s design is chosen based on the client’s preferences and requirements.
- Variety of Designs: The contest model often results in a wide range of design concepts from different designers, providing clients with diverse options to choose from.
- Feedback and Iteration: Designers can receive feedback from clients and make revisions to their designs based on the feedback. This iterative process helps refine and improve the designs.
- Multiple Designers: Clients have the opportunity to work with multiple designers simultaneously, which increases the chances of finding a design that perfectly matches their vision.
Pricing:
You can easily get started at 99Designs with a free sign-up. If you want more features besides free sign-up. So you will have to step up to the paid plan. If this plan does not match your personal reasons or business, I would recommend you to drop a mail to their customer support or you can contact them directly as per availability.
FAQ’s for Crowdsourcing Platforms for Small Businesses.
Crowdsourcing platforms serve as virtual ecosystems where participants collaborate on projects, share insights, and collectively generate solutions. These platforms leverage the power of the crowd to accomplish tasks that would be challenging for a single entity to achieve.
There are various crowdsourcing models, including open innovation, micro-tasking, crowdfunding, and idea contests. Each model offers a unique approach to harnessing collective intelligence.
Crowdsourcing offers numerous benefits, such as accelerated problem-solving, reduced costs, increased diversity of ideas, and access to a global talent pool. It also enables organizations to iterate and innovate rapidly.
Crowdsourcing platforms find applications in product design, content creation, data annotation, scientific research, and even public decision-making. Industries like fashion, technology, and healthcare have embraced crowdsourcing for its efficiency and effectiveness.
Prominent crowdsourcing platforms like Amazon Mechanical Turk, Kickstarter, and InnoCentive have paved the way for collaboration and innovation. These platforms cater to different needs, from small tasks to complex problem-solving.
While crowdsourcing offers remarkable advantages, it also presents challenges like quality control, intellectual property concerns, and the potential for exploitation. Striking a balance between autonomy and guidance is crucial.
The future of crowdsourcing platforms looks promising, with advancements in AI and machine learning enhancing participant matching, idea evaluation, and project management. These platforms are likely to become more integral to businesses and creative endeavors.
Crowdsourcing has led to remarkable success stories, such as the development of Wikipedia and the solving of complex scientific problems through online collaborations. These stories underscore the potential of collective intelligence.
As crowdsourcing evolves, ethical considerations come to the forefront. Issues like fair compensation, transparent use of contributions, and preventing bias require careful attention.
For individuals and organizations looking to leverage crowdsourcing, getting started involves defining clear goals, understanding the platform’s dynamics, and effectively communicating tasks to participants.
Measuring the success of crowdsourced projects involves evaluating not only the final outcome but also the efficiency of collaboration, the diversity of input, and the level of participant engagement.
AI and machine learning are poised to enhance crowdsourcing by automating certain tasks, providing insights from vast amounts of data, and improving the overall efficiency of the platform.
As participants share information on crowdsourcing platforms, ensuring security and data privacy is paramount. Platform providers must implement robust measures to protect sensitive information.
Conclusion.
Crowdfunding platforms in India offer a valuable resource for small businesses seeking to raise capital. With diverse options available, entrepreneurs can choose platforms that best align with their project goals.
However, awareness of the regulatory environment and careful selection of crowdfunding platforms are crucial for maximizing success in fundraising efforts.
As the landscape continues to evolve, crowdfunding is poised to play an increasingly important role in supporting India’s vibrant startup ecosystem.
