What is Industrial marketing?
Hello, Industrial marketing is a term. Which we call this name. For example (business-to-business marketing) – B2B, in general, it is the marketing behavior of goods and services from one business to another.
This activity is considered as the term industrial marketing. Because it is an industry term first used to make industrial goods or end products from more raw materials. And the term, industrial marketing has largely been replaced by the term B2B marketing (ie business to business marketing).
Let us know some examples. Such as construction companies, private sector organizations, government undertakings, hospitals, educational institutions, distributors and dealers, etc.
Business organizations, such as the production of goods and services, purchase products and services to meet a range of purposes such as solving problems related to the use of the product, reducing warranty claims, reducing profits and reducing costs. Let us try to understand it in a little deep.
The Industrial Marketing Processes
This is the marketing of industrial, products and services for individuals, our Households and households are built into consumer marketing. As consumers buy products and services for their own consumption.
But apart from this, it includes all the activities involved in industrial marketing. The marketing of organizations and products and services that use products and services in the production of consumer or industrial goods and services,
It facilitates the operation of its enterprises by vendors or marketers who sell steel, machine tools, computers, etc., to courier services to trade companies and purchasing organizations, and other such goods and services to buyers’ needs, purchasing power, Understanding policies, resources, and procurement processes becomes a necessity.
And they have to create value “profit” for the organization’s “customers” buying with products and services. And it has to focus on purchasing organizational needs and objectives.
For example, a company that manufactures and markets precision steel spare parts for motorcycles, which is involved in the marketing business. The industrial market of the Precision Steel spare part Company has to understand the needs of motorcycle manufacturers such as Hero bikes and a few different motorcycles, and this in terms of their quality requirements, application of the spare part, availability on a daily or weekly basis, or distribution and such bikes.
business. Similarly, a small and proprietary firm offering technical advice (or services) to paint makers is also doing business marketing. And these industrial buyers’ needs and objectives are satisfied through the following exchange processes.
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