Consumer behavior in marketing WHO Case Study, Whether you are an entrepreneur, businessman, cooperative leadership, this article is very important for you all. We know that our business friends are very worried about their product. They try every step by step to sell their product. But the profit that comes out of your product is not being received. The simple thing is that it does not grow in its product market.
Has taken these steps for its product.
- Which product should I make?
- How to make a product?
- What margin?
- How much should it cost?
- Which market should I sell?
- Whom to sell?
consumer behavior in marketing, you think about such a product on your product. Today we will explain this article in two parts. First of all, understand consumer behavior and research it. What the consumer wants what does not want Decide before this.
Do not dispose of it first.
- Product: Do not disguise first.
- Price: Do not disassemble first.
- Profit: Do not dispose of it before.
- Positioning: Do not disassemble first.
Consumer behavior in marketing, First of all, you dissect consumer behaviors. First, look at what the consumer wants? Today, we will try to explain to you through this article to understand consumer behaviors.
I am going to tell the super hit formula example in the Amitabh Bachchan Plus Polio Booth Campaign. WHO has been engaged with Amitabh Bachchan for 5 years. Horrible was an agency for his whole 5 years, but he did not bring his child to drink even a drop of polio. The Surrey Booth Campaign failed as much as the WHO had created a Booth Campaign.
Amitabh Bachchan used to play end in TV, Amitabh Bachchan used to speak. “Let us give 2 drops of life to your child.” This kind of TV used to run Ed.
The public did not mind this slogan of this Ed of Amitabh Bachchan. WHO also showed this ad on TV – 5 got upset by showing himself. But all the booths did not come on the campaign, with their children. Yet the WHO did not lose faith in Amitabh Bachchan. WHO said let’s try again. So there was a meeting in the WHO team, they thought that we are making a mistake somewhere. 🙂 | so what was the mistake? That they understood consumer behavior.
So the WHO team took steps to understand consumer behaviors.
consumer behavior in marketing, Then the WHO team tried to understand their team by going to small cities and big cities and villages to understand consumer behaviors, why the consumer is not coming, “Read ahead and try to understand yourself.”
First of all, what the consumer buys are his rolls (buying rolls).
Buying roll: This means that the consumer has different roles to buy an item and has 5 Factors.
- Initiator: Who starts, let’s take this product.
- Influencer: If any product says take this product then the consumer takes it
- Decider: Ready, Decided, Final is a product, Power is good, let’s take this product.
- Buyer: One who goes to the shop and buys
- Consumer: who does it to him?
After this, the WHO team went to a village at a house and a small child was around 2 years old, he was playing at home! So the team thought that the child is a consumer but if we explain this child, the child will not know anything. It was simply that the child had no work on the basis of our survey.
But after a while, the mother of that child came! So the team said that why not bring your child on Booth Campaign to drink polio. Immediately, her mother-in-law said, “Our child has not got polio, who will give polio to his child when he has polio, he will give drops of polio”. If this thing is seen on a buying roll, then it comes in the Influences and Decider sector.
After this, it is revealed that Amitabachchan’s team did not work on Influences and Decider. Why is that? According to Amitabh Bachchan Ed, Amitabh Bachchan used to beg for polio.
Now it used to come out, who used to watch Angry and Men, Amitabachchan’s mother-in-law and father-in-law. Because his dialogues in Amitabh Bachchan films were spoken in harsh words. Every film used to say such harsh dialogues. That is why Amitabh Bachchan’s hands used to say that he should give polio to his children for 2 drops of life.
Then that mother-in-law used to make a difference. He did not enter the mother-in-law’s mind. Till this matter does not enter the mind of the consumer, then the cone will send his child to the polio booth. Then the WHO team understood that consumers as Psychographic, Demographic, and Ethnographic.
WHO team said Bachchan sir come back in the same role, after becoming Ed, he had this dialogue “All this was left to see one day, all excuses were gone, some people did not give their children a dose of polio Find a new excuse to give, send it or send it. ”
consumer behavior in marketing And this article will also strengthen your education. If you liked our article, then you must give us your suggestions by commenting in the comment box below. If you want to succeed in your business, then subscribe to this website. And share this article with your friends and relatives. And follow our social media. Thank you. Your success is our mission.